Product References are Cool
Monday, June 25th, 2007Since the start of the site, I have always thought hard on how to differentiate ourselves from the competition. There are plenty of differences already, but most of them are things most people never think about. For example, we provide a true toll-free number that you can call to take your order. And I say true, because a lot of places have a number that either puts you on hold for ten minutes, or takes you straight back to voice mail. Good luck getting a call back.
Another difference between us and a lot of the competition is that we have a real warehouse. Sixty thousand square feet of it. When you place your order on the site, we process it the same day, and 99% of orders will get shipped out that same day. If we ever have to put any of your parts on backorder, we’ll tell you.
Now back to the latest website change. A lot of our product listings are now going to have product references. For example, when I looked up a replacement air filter for my old car, a 1998 Oldsmobile Intrigue, I got the following listing: http://www.coolparts.com/products/Replacement_Air_Filter-466-0.html. When I click on that, it showed me the product information, and a link to download an installation guide. Currently we have it for our K&N parts, but Edelbrock is next.
Besides product references, be on the lookup for a knowledge base. If you would like to contribute anything to our knowledge base or have an article that you think we could publish on the Coolparts.com site, please email me at vlad@coolparts.com.